Thursday 9 March 2017

Second Post - Iskra Lawrence


Hello readers! As promised I will write a profile and a bit about a larger bodied influencer in each blog post. This blog post will be dedicated to Iskra Lawrence who is a model. Iskra Arrabella Lawrence was born on the 11th of September 1990 (age 26) in Wolverhampton which is the West Midlands, England. She has been a model since 2008 and is still modelling. She is 5 ft 9 inches and is 192lbs. She is currently signed to the model agency JAG Models (Headquarters in New York). As well as being a model she has any other achievements. She is a contributor to Self magazine – a magazine dedicated to women’s health and wellbeing – and also was the founding managing editor at Runway Riot which is an online platform for all body types to learn about beauty. Iskra Lawrence is a brand ambassador for National Eating Disorders Association (NEDA) and has created an award for the association – the NEDA Inspires Award.

Her modelling career at this moment is thriving and has many fans and supporters. One of the reasons for her popularity is that she does not allow any of her Instagram photos and modelling pictures to be photoshopped, retouched or enhanced. Many women support her decision and look up to her as a role model. She regularly calls out on the “body shamers” that criticise her photos and has taken to Instagram to do this. She is currently a model and a “global role model” for Aerie which is a lingerie line from American Eagle Outfitters. In the past, she has also modelled for another lingerie line called Adore Me. After starting her modelling career in 2008 – last year was the first time she took to the catwalk at New York Fashion Week for the designer Chromat.

Iskra Lawrence has a very large social media following. She has 3.2 million followers and usually receives 50,000 – 150,000 likes on her Instagram posts. She uses her Instagram account to help other women feel confident about her bodies and has lately been involved in the #boycottthebefore campaign. This campaign was created to allow those suffering/ recovering from an eating disorder to express that they are more than their before photo and sufferers shouldn’t feel pressured to post updates on their bodies. Iskra Lawrence uses social media effectively and tends to communicate with her followers – especially if they comment on her posts. She shares the details of her meet and greets and encourages her fans to join her. Her genuine personality, positive attitude towards her body and encourages other people to feel comfortable in their skin and confidence makes her a great role model for women. No wonder she was chosen as one of BBC’s 100 women.

My next blog post will be on model and ASOS insider blogger Lotte Louise Williams. In the meantime, have a great week.
Katie